Content Marketing (The Ultimate Guide)

Here, we'll discuss how to use content marketing to get more traffic, more social shares, more backlinks. And most important of all, more customers. So if you want to get better results from your content, you'll love this step-by-step guide, let's dive right in.

1. PUBLISH SHORT 500-WORD BLOG POSTS

Make sure to keep your blog updated with fresh content and you need to publish a new post at least once a week. That stuff might've worked back in 2018, but it doesn't work today. Instead of short blog posts, only publish long-form, comprehensive guides. Instead of keeping the site updated with fresh content, publish a new post every four to six weeks. And instead of publishing something because it's Tuesday, release content if it's world-class stuff.

2. FIND A PROVEN TOPIC

Your first step is to find a topic, but not just any topic, a topic with a proven track record. Here's exactly how to do it. First, check out content from one of your competitors that's done well. In other words, go to a competing blog and keep an eye out for posts that have lots of social shares, comments, or both. Blog posts about site audits tended to do well. Look at podcasts in your industry. This is just like the approach we just talked about, but instead of looking at your competitor's blogs, you look at other podcasts. So, if one of your competitors has a podcast, and let's face it, who doesn't these days, check out their episode list on iTunes. This can reveal some amazing topics that you'd be hard-pressed to find any other way. Finally, get topic ideas from online communities. For example, let's say that you run a blog about the paleo diet. You can use this exact process on Quora or on forums where your target audience hangs out. And if you wanna scale this technique, try out a tool called AnswerThePublic. It's a free tool that hands you popular questions that people have around your topic.

3. FIND A KEYWORD FOR SEO

So, you found a topic that your target customer is interested in and now it's time to find the exact keyword that they use to search in Google, here's how. First, use YouTube and Google Suggest. This is an old-school keyword research strategy. To use it, start to type in one of the topics you found in step number one and then write down keywords that Google suggests. And you can repeat the same process on YouTube, Bing, Amazon, and more. Next, use searches related to finding long-tail keywords. Do you ever notice that there are these searches related to the area at the bottom of Google Search results? It's a gold mine of keyword ideas. For example, if you search for a paleo diet and scroll to the bottom of the results, you get a list of awesome keywords. The best part, these keywords aren't from some third-party tool, they come straight from Google.

4. CHOOSE A CONTENT FORMAT

Personally, when I hear the word content, I automatically think of blog posts. But blog posts are just one of many types of content formats that are out there. Besides blog posts, there are YouTube videos, native videos, lead magnets, ebooks, infographics, podcasts, quizzes, and more. Of all those is there one format that works best? Not really, the key here is to choose a format that works best for you. Are you an awesome writer? Focus on blog posts. Do you love getting in front of the camera? Then make a video. Or maybe you're an amazing designer, in that case, you wanna create a piece of visual content. You don't even need to stick to one format. You could take the same topic and cover it using several different formats. The big takeaway, there's no perfect content format for any topic. So, choose a concept format that you can crush.

5. PUBLISH AN AMAZING PIECE OF CONTENT

Let's face it, it's harder than ever to get your content to stand out. In fact, according to WordPress, there are 2.5 million blog posts published every single day and they also report that page views are down for the first time in 12 years, that's the bad news. The good news is that it's still totally possible to create awesome content that stands out. But for your content to stand out among the millions of blog posts that come out every day, it needs to be amazing. Here's how to do it. First, publish insanely actionable content. It doesn't matter if your site is about cars or cats, people want content that they can use right away. For example, they tell you to create a process for creating content, but they never showed how to create that process.

6. USE LOTS OF EXAMPLES IN YOUR CONTENT

When it comes to content, there's one true thing, people love examples. Research shows that examples make learning significantly easier which is why include lots of examples in every post. Now, do examples take a little bit more work than just saying do this? Yep, is it worth it? Finally, focus on your content UX. When most people think about user experience, they think about things like software, but as it turns out, content has a user experience too. For example, a post where the text is all squished together makes it hard to read. That's bad content UX. On the other hand, a blog post that has big font and lots of white space make the post easy to read and skin, that's good content UX. To be clear, content UX isn't just for blog content, if you have a podcast, content UX is the quality of your audio. And if you're making a video, content UX is that video's production value. In other words, when you make it easy for people to consume your content, it has a much better chance of driving targeted traffic to your website.

7. OPTIMIZE YOUR CONTENT FOR SEO

There are dozens of ways to optimize your content for SEO. First, optimize your title tag for click-through rate. As you may have heard, Google uses your site's click-through rate as a ranking signal. In other words, the more people click on your site in the search results, the better it'll generally rank. That's why you wanna make your title tag super enticing to click on. Next, use your keyboard a few times in your content, especially in the first 150 words. Never do keyword stuffing. Insert keyword-only where it makes sense. Finally, link out to other websites.


This industry found a clear correlation between external links and Google rankings. So, whenever it makes sense, link out to resources that'll help your readers learn more about the topics that you cover in your article.

8. CONTENT PROMOTION

There's no other way to tell you if you're serious about content marketing, you need to learn about content promotion. And when we're talking about promoting your content, it doesn't mean share your content on social media sites like Facebook or Twitter, even though that can help, we're talking about strategically promoting your content so it gets lots of shares, links, and traffic. The question is, how do you do it? Here are three strategies that are working great.

  • • We have content roundups. Roundups are blog posts that curate the best content from that week. And if you can get your link in front of someone that runs a roundup, you have a good chance of getting a link. The best part, there are roundups in pretty much every niche under the sun. For example, here's a roundup in the wine niche. And because your content makes their roundup better, you don't need to beg for a link
  • • Our next promotional strategy is to promote your content in your email newsletter. If you wanna get lots of eyeballs on every piece of content that you publish, you definitely wanna let your email subscribers know you just published something. We have boosted Facebook posts.

9. TRACK YOUR PERFORMANCE

So, you just published an amazing piece of content, it's based on a proven topic, has great content UX, and you promoted it using the strategies that we're sharing with you, the question is, how do you know if all that stuff worked? Here are two metrics that we recommend focusing on. The first thing is traffic. At the end of the day, the whole point of this content marketing thing is to get more traffic. So, if your content isn't bringing in more traffic, it's probably time to switch things up. That said, content marketing and SEO can take time to kick in, sometimes months.

10. CONVERSIONS

ROI, business goals, KPIs, whatever you wanna call it. Basically, with this metric, you're answering the question is the content helping us sell more stuff? As you may already know, you can measure conversions in Google Analytics and if you see conversions moving up along with traffic, that's a sign that your content marketing is working. That said, sometimes it's hard to measure those indirect sales that come from content marketing. YouTube is a waste of time.

11. SCALE YOUR CONTENT MARKETING

So at this stage, your content marketing is working. You're getting more traffic, leads, and sales than ever before which is great, but at this point, you're probably wondering, how do I scale this stuff? Before we get to the answer to that question, a quick word of warning. We don't recommend scaling by pumping out a bunch of blog posts, that's what most people do at this stage and it hurts them. Instead of continually putting out awesome stuff, they start to focus on quantity and because their content isn't as good as it used to be, people stop reading it. Surely, you can think of a blog that you used to follow that fell into this trap. So, yeah, you definitely wanna scale, but you don't want your quality to suffer because of it.
So coming to the endpoint, those mentioned above are the eight-step content strategy recommended for you. If you liked this article, make sure to give it a try right now.